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Audience building

Reach the people who fit.

Describe who matters to your campaign. maxinja builds the criteria from customer facts, behavior and business context.

Say what makes someone relevant.

Describe the audience the way you would to a colleague. maxinja writes the condition from your records and their relationships, and keeps your words beside it.

  • Repeat buyers who haven’t ordered in two weeks.
  • New users who haven’t created their own first project.
  • Owners whose team has outgrown its seats.
Define a calculation or relationship

Meet the people behind the rule.

Check a match and an exclusion. Two people share an account; only one of them has started a project of their own.

What you asked maxinja

Find people who signed up at least two days ago and haven’t created their own first project. A teammate’s project should not count as theirs.

Maya matches this audience.

Maya still has no project of her own. Daniel’s launch-assets project belongs to Daniel, even though they share an account.

Maya’s personal email

Connect the customer context

Use it now. Save it for later.

A broadcast can send to everyone in a schema, a saved segment or a condition written for this campaign alone.

Save the audiences you return to.

Reuse a named segment in another broadcast or workflow. Its saved definition is evaluated each time it is used.

How saved segments work

Membership is one part of sending.

Marketing sends also check subscriptions, topics and suppression. A broadcast seals its selection when it prepares the send.

How sending works

Bring your next customer goal.

See what maxinja and Adaptyle can build for your customers.

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