PostHog alternative
Looking for a PostHog Workflows alternative?
PostHog is a product analytics suite. Its Workflows product runs on the events and person properties already in your PostHog project, with delays, audience splits, message sends and destinations. maxclicks starts from the same kind of events, then adds an agent that builds the journey, fields computed from history and an email written for each recipient.
PostHog facts come from its own pages, checked October 20, 2026. maxclicks facts come from the product itself.
Book a demoPostHog and maxclicks at a glance.
| Topic | PostHog | maxclicks |
|---|---|---|
| Built for | Product analytics, with Workflows on the same events. | Lifecycle email from customer data, with an agent that builds the campaign. |
| Workflow steps | Triggers, delays, audience splits, message sends and PostHog actions, plus any real-time destination. | 20 workflow step types, including AI steps, AI-decided delays, read-only queries and for-each loops. |
| Writing the email | Templates personalized with person properties. | Adaptyle writes the instructed parts of each email for each recipient at send time. Authored text and protected blocks stay exactly as written. |
| AI in the journey | The Workflows docs describe no AI steps or AI-written messages. | maxinja builds the audience, the email and the workflow from a goal, inside your workspace. |
| Pricing | The first 10,000 workflow emails a month are free, then $0.003 each, falling with volume. | $49 per workspace per month for 5,000 records and 50,000 sends, with no seat fee. Free includes 100 sends a month. AI work is paid separately from prepaid credits. |
Where PostHog is strong.
Where the work needs any of these, PostHog may be the better fit today.
Workflows run on the events and person properties already in your PostHog project, with nothing to move.
Sends and opens come back as events, next to the rest of your product analytics.
The first 10,000 workflow emails each month are free. maxclicks Free includes 100 sends.
Any real-time destination in PostHog can be a dispatch step, so one workflow can reach email, Slack and other tools.
What maxclicks adds.
Four jobs maxclicks does with AI, next to what the PostHog pages we checked describe for the same job.
Give maxinja a goal. Review what it builds.
maxinja coordinates specialist agents that build and refine the audience, the email and the workflow inside your workspace. Ask for an unscheduled campaign and an unpublished workflow, then inspect what it saved.
PostHogWorkflows are built in the web app, and the MCP and REST API can script them. The docs describe no agent that plans the audience and email from a goal.
Describe a field. AI writes the logic.
An evaluated attribute turns a written requirement, such as orders in the last 90 days, into saved logic over related records and event history. Workflows and emails can read the result.
PostHogEvents and person properties drive workflows. The Workflows docs describe no field calculated from a written requirement.
An email written for each recipient.
Adaptyle writes the instructed parts of each email at send time, from that recipient’s data and your brand. A pilot sample is judged before release, about 1 in 100 recipients is reviewed during the send, and a failed render stays unsent.
PostHogTemplates are personalized with person properties. The Workflows docs describe no per-recipient writing.
AI decisions inside the journey.
AI steps read the run’s context and return structured answers that branches and actions use. Query steps read current data when the step runs, so a newer order can end a follow-up.
PostHogWorkflows split audiences and dispatch messages. The docs describe no AI step that interprets context and chooses a branch.
Pricing.
PostHog Workflows sends the first 10,000 emails a month free, then charges $0.003 per email from 10,001 to 50,000, with lower rates above that.
maxclicks Premium is $49 per workspace per month with 5,000 contact and object records, 50,000 recipient sends and unlimited collaborators. Events and logs do not count as records, and AI work is paid separately from prepaid credits.
Where maxclicks is behind today.
maxclicks sends email. There is no SMS, push or in-app channel.
There is no SSO, 2FA or admin audit log yet.
There is no A/B result reporting or revenue attribution yet.
Native connectors are in development. Data arrives through the REST API or a CSV import.
AI work is billed from prepaid credits, with no included allowance.
Generated conditions and fields are not hand-editable. A reviewer reads the plain-language description and the compiled summary.
Choose PostHog if
- Your events already live in PostHog and a trigger, a delay and a send are enough.
- You want analytics and messaging in one bill.
- You want sends and opens next to your product analytics.
Choose maxclicks if
- You want each recipient to get an email written for them, with your exact wording protected.
- You want decisions made inside the journey from current data or by AI, not only audience splits.
- You want fields such as orders in the last 90 days computed for you from a description.
- You want an agent to build the audience, email and workflow from a goal.
Questions
Can I keep PostHog for analytics and use maxclicks for email?
Yes. PostHog keeps answering what happened in your product, and maxclicks receives the events your lifecycle emails depend on through its REST API.
Does PostHog Workflows write a different email for each person?
The Workflows docs describe templates personalized with person properties, and no AI-written messages. maxclicks Adaptyle writes the instructed parts of each email for each recipient as it is prepared for delivery.
How does pricing compare?
PostHog charges per email after the first 10,000 each month. maxclicks Premium is $49 per workspace per month and includes 50,000 recipient sends, with AI billed separately.
Sources, checked October 20, 2026
PostHog is a trademark of its owner. Products change; tell us if something here is out of date.
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