Brand assets

The mark, and how to use it.

Official maxclicks logo files, colors and clear-space guidance.

One word. Always lowercase.

maxclicks stays lowercase, including at the beginning of a sentence. The assistant is maxinja, under the same rule.

The logo is three lines of a message. The short one is the part written for the person reading it.

The default when there is room for the name.

For dark backgrounds. The short line stays pomegranate.

The paragraph on its own, when the name is already present.

For app icons, favicons and avatars.

#FF371A

The short last line of the mark.

#0F172A

The wordmark and two full lines.

#1F0400

The icon background.

#FAFAF9

The mark on dark backgrounds.

Leave the height of one line of the mark on every side. Keep text and other elements outside that space.

The logo holds down to 96 pixels wide. Below that, use the icon.

Do not redraw, re-space or re-weight the letters.
Keep the full lines in their specified color and the short line pomegranate.
Do not add outlines, embossing, gradients or drop shadows.
Do not rotate the mark.
Choose a clearly light or dark background. Use the pomegranate variant for photography and busy backgrounds.

Need another asset or guidance for a particular use? Write to [email protected].