Halden
Hi Sarah,
Try Ethiopia Yirgacheffe for your V60 pour-over. Its light roast and citrus and jasmine notes suit the bright, fruity coffee you enjoy, while giving you the lighter roast you’d like to explore after House Espresso.
Events
Turn events into personal email.
Connect purchases, signups and product activity to customer context. Follow up with a message that fits.
EventOrder completed
ProductHouse Espresso
Customer record
- Last order
- House Espresso
- Brewer
- V60 pour-over
- Likes
- Bright, fruity coffee
- Preference
- Try a lighter roast
Check what changed before you send.
A purchase, signup or completed lesson starts the journey. Check their progress after the wait, so people who already acted can skip the reminder.
Example journey
What happened
Order completed
Halden store 09:41
- Order
- H1048
- Product
- Sierra Filter · 250 g
Who it matters to
Nora Silva
Customer
- Related order
- H1048 · fulfilled
- Brewing preference
- Pour-over · whole beans
Newer purchaseNone recorded
A timely refill
Configured journey- WaitWait 14 days
- QueryLook for a newer purchase
- If ElseStill needs a follow-up
- Send EmailSend a refill invitation
Adaptyle writes from this context.
No newer purchase is recorded.What if they act during the wait?
Personal emailRecipient preview
To Nora SilvaAnother cup of Sierra Filter?
Another cup of Sierra Filter?
Hi Nora,
Your last order was a 250 g bag of Sierra Filter, and you brew with a pour-over. If you’re thinking about your next bag, open the shop to see what is available today.
Find Sierra FilterLet their activity shape your audience.
Turn event history into order counts, spend totals and last-purchase dates. Use those attributes in audiences and journey checks.
Nora’s recorded ordersExample
20 Aug
Sierra FilterOrder H1012
$182 Sep
Decaf HouseOrder H1027
$2418 Sep
Sierra FilterOrder H1048
$18Orders in 30 days
3Count recorded ordersData through 18 Sep, 09:41 UTC
Computed attributes publish on a schedule. “Data through” tells you how current the result is.
The customer. And the business around them.
Attach events to customers or business objects. A subscription, workspace or order can give your next message the context it needs.
Explore connected recordsBusiness eventSubscription renewed
About this record
Subscription S-204
- Plan
- Monthly coffee
- Next delivery
- 2 October
Related customer
Nora SilvaPour-over · whole beans
Collect the signals that matter.
Define the event and its fields. Connect your website or backend. Give every action a clear meaning before it enters a journey.
Act on a confirmed purchase.
Send purchases, signups, and other business events from your backend to start the journeys you configure.
Example event
order-completedExisting customer record
eventIdstring- order_h1048
contactIdrecord ID- CONTACT_RECORD_ID
productstring- Sierra Filter
amountnumber- 18
Authenticated by your server
A workspace API key authorizes the business event.
Connected to the customer
Use the customer’s maxclicks record ID as contactId.
One identity for each occurrence
Retry with the same eventId and payload to recover its receipt.
What the response means
202 Accepted
The API returns an acceptance receipt. Preparation, journey execution, and email delivery have their own status.
order-completed.shRead the events API
curl --fail-with-body \
https://api.maxclicks.ai/v1/events/order-completed \
-H "Authorization: Bearer $MAXCLICKS_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"eventId": "order_h1048",
"contactId": "CONTACT_RECORD_ID",
"product": "Sierra Filter",
"amount": 18
}'Use your event schema’s ID or slug and declare its product and amount fields. Replace contactId with an existing customer record ID.
Follow the event from acceptance to delivery.
Keep the receipt.
The POST response returns
data.idto identify this occurrence. YoureventIdis the key for retrying the same input.Check readiness.
Use
Read the status contractdata.idwith the status endpoint. Areadyresult means prepared for downstream use; it does not confirm email delivery.Inspect the journey.
Open the workflow’s Runs tab to inspect its path and the Send Email step’s delivery status.
Inspect a workflow run
Bring your next customer goal.
See what maxinja and Adaptyle can build for your customers.
Book a demo