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Events

Turn events into a reason to act.

Connect a customer action to their records and start the journey you designed.

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Example event journey

  1. The event

    Halden store09:41

    Order completed

    Order
    H1048
    Product
    Sierra Filter · 250 g

    Event recorded

  2. The customer behind it

    Customer

    Nora Silva

    Related order
    H1048 · fulfilled
    Brewing preference
    Pour-over · whole beans
    Newer purchase
    None recorded
  3. Your configured journey

    A timely refill

    1. Wait 14 days
    2. Look for a newer purchase

    Send a refill invitation

    No newer purchase is recorded.
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What if they act during the wait?

See the email this journey prepares

Act on what changed.

Preserve the original event. Check current customer records before sending the follow-up.

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Define the signal once.

Name the event, declare its fields and connect your application. Select it as the trigger in a published workflow.

Event
Order completed
Declared fields
Order, Product, customer
Starts
A timely refill

Describe the follow-up to maxinja.

When an order is completed, wait 14 days. Check for a newer purchase. If there isn’t one, prepare a refill reminder using the original order and brewing preference.

Connect the event, then review and publish the journey.

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