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Userlist alternative

Looking for a Userlist alternative?

Userlist is lifecycle email for B2B SaaS, with users and companies modeled together, workflows, broadcasts and transactional email. maxclicks shares that B2B shape and adds an agent that builds the journey, fields computed from your data, and an email written for each recipient.

Userlist facts come from its own pages, checked October 20, 2026. maxclicks facts come from the product itself.

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Userlist and maxclicks at a glance.

Userlist and maxclicks compared
TopicUserlistmaxclicks
Built forLifecycle email for B2B SaaS.Lifecycle email from customer data, with an agent that builds the campaign.
Data modelUsers and companies with many-to-many relationships. Custom events are capped at 20 on Basic.Contacts, custom objects and events, linked by relationships.
AIThe pricing page lists no AI features.maxinja builds the audience, the email and the workflow from a goal, inside your workspace.
Writing the emailWritten before sending in its editor.Adaptyle writes the instructed parts of each email for each recipient at send time. Authored text and protected blocks stay exactly as written.
Computed fieldsThe pricing page describes no field calculated from history.Evaluated attributes: describe a field in plain language and AI writes the logic over related records and event history.
PricingBasic and Professional are priced by tracked users, with a 14-day trial that needs a card. Each extra 1,000 users is $10 a month on Basic and $12 on Professional.$49 per workspace per month for 5,000 records and 50,000 sends, with no seat fee. Free includes 100 sends a month. AI work is paid separately from prepaid credits.

Where Userlist is strong.

Where the work needs any of these, Userlist may be the better fit today.

Companies first

Company profiles, company segments and many-to-many user-company relationships are built in.

Everything for SaaS email

Visual workflows, broadcasts and transactional email are all on Basic.

Startup discount

Eligible early-stage SaaS companies under $500k raised get 50% off for the first 12 months.

Predictable without AI

There is no AI usage to estimate. maxclicks bills AI work separately from prepaid credits.

What maxclicks adds.

Four jobs maxclicks does with AI, next to what the Userlist pages we checked describe for the same job.

Give maxinja a goal. Review what it builds.

maxinja coordinates specialist agents that build and refine the audience, the email and the workflow inside your workspace. Ask for an unscheduled campaign and an unpublished workflow, then inspect what it saved.

UserlistWorkflows and broadcasts are built by your team in its visual builder. The pricing page lists no AI features.

Describe a field. AI writes the logic.

An evaluated attribute turns a written requirement, such as orders in the last 90 days, into saved logic over related records and event history. Workflows and emails can read the result.

Order count attribute showing Evaluated on demand and the generated definition counting recorded customer orders

UserlistUsers and companies carry properties and events. The pricing page describes no field calculated from history.

An email written for each recipient.

Adaptyle writes the instructed parts of each email at send time, from that recipient’s data and your brand. A pilot sample is judged before release, about 1 in 100 recipients is reviewed during the send, and a failed render stays unsent.

Saved Halden preview for Marcus referencing his six House Espresso orders in the current editor

UserlistEmails are written before they send. The pricing page lists no AI writing.

AI decisions inside the journey.

AI steps read the run’s context and return structured answers that branches and actions use. Query steps read current data when the step runs, so a newer order can end a follow-up.

UserlistProfessional adds advanced workflow features. The pricing page describes no AI step that decides inside a workflow.

Pricing.

Userlist bills by the highest number of users it tracked in the previous 30 days, and every user counts, not only active ones. maxclicks counts contacts and objects as records; events and logs do not count.

maxclicks Premium is $49 per workspace per month with 5,000 contact and object records, 50,000 recipient sends and unlimited collaborators. Events and logs do not count as records, and AI work is paid separately from prepaid credits.

Where maxclicks is behind today.

Email only

maxclicks sends email. There is no SMS, push or in-app channel.

Security and compliance

There is no SSO, 2FA or admin audit log yet.

Reporting

There is no A/B result reporting or revenue attribution yet.

Connectors

Native connectors are in development. Data arrives through the REST API or a CSV import.

Metered AI

AI work is billed from prepaid credits, with no included allowance.

Generated logic

Generated conditions and fields are not hand-editable. A reviewer reads the plain-language description and the compiled summary.

Choose Userlist if

  • You want B2B lifecycle email with company accounts and no AI in the loop.
  • Your team writes every email and builds every workflow by hand.
  • You qualify for its early-stage discount.

Choose maxclicks if

  • You want each recipient to get an email written for them, with your exact wording protected.
  • You want fields such as a person’s own project count, separate from their teammates’, computed from a description.
  • You want an agent to build the audience, email and workflow from a goal.
  • You want branches and delays decided from current data or by AI inside the run.

Questions

Does Userlist handle companies as well as users?

Yes. Userlist includes company profiles, company segments and many-to-many relationships between users and companies. maxclicks models accounts as custom objects linked to contacts.

Does Userlist use AI?

Its pricing page lists no AI features. maxclicks uses AI to build campaigns with maxinja, compute evaluated attributes, decide inside workflows and write each email with Adaptyle.

How does billing differ?

Userlist bills by the highest number of tracked users in the previous 30 days. maxclicks Premium is $49 per workspace per month for 5,000 records and 50,000 sends, with AI billed separately.

Sources, checked October 20, 2026

Userlist is a trademark of its owner. Products change; tell us if something here is out of date.

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