Loops alternative
Looking for a Loops alternative?
Loops is a focused email platform for SaaS, with marketing, transactional and lifecycle email in one product. maxclicks is built for lifecycle email where an agent builds the journey, fields are computed from your data, and each recipient gets an email written for them.
Loops facts come from its own pages, checked October 20, 2026. maxclicks facts come from the product itself.
Book a demoLoops and maxclicks at a glance.
| Topic | Loops | maxclicks |
|---|---|---|
| Built for | Marketing, transactional and lifecycle email for SaaS, with an API and an editor. | Lifecycle email from customer data, with an agent that builds the campaign. |
| Writing the email | Written before sending, in the editor or in LMX, the markup an agent can send through the Content API. | Adaptyle writes the instructed parts of each email for each recipient at send time. Authored text and protected blocks stay exactly as written. |
| Computed fields | The pages we checked describe contact properties and events, with no field calculated from history. | Evaluated attributes: describe a field in plain language and AI writes the logic over related records and event history. |
| AI | An MCP server, a CLI and skills let a coding agent create draft campaigns and workflows. | maxinja builds the audience, the email and the workflow from a goal, inside your workspace. |
| Pricing | Free up to 1,000 contacts and 4,000 sends per 30 days. Growth is $49 a month up to 5,000 contacts with unlimited sends. | $49 per workspace per month for 5,000 records and 50,000 sends, with no seat fee. Free includes 100 sends a month. AI work is paid separately from prepaid credits. |
Where Loops is strong.
Where the work needs any of these, Loops may be the better fit today.
One product for marketing, transactional and lifecycle email, with a clean editor and nothing to configure that you do not need.
Growth includes unlimited marketing and transactional sends for up to 5,000 contacts.
Free covers 1,000 contacts and 4,000 sends per rolling 30 days. maxclicks Free includes 100 sends a month.
An MCP server, a CLI and skills let a coding agent manage contacts, events, campaigns and workflows.
What maxclicks adds.
Four jobs maxclicks does with AI, next to what the Loops pages we checked describe for the same job.
Give maxinja a goal. Review what it builds.
maxinja coordinates specialist agents that build and refine the audience, the email and the workflow inside your workspace. Ask for an unscheduled campaign and an unpublished workflow, then inspect what it saved.
LoopsAgents work through the API and MCP to create draft campaigns and workflows, which you review and send in the dashboard.
Describe a field. AI writes the logic.
An evaluated attribute turns a written requirement, such as orders in the last 90 days, into saved logic over related records and event history. Workflows and emails can read the result.
LoopsThe pages we checked describe contact properties and events, with no field calculated from history.
An email written for each recipient.
Adaptyle writes the instructed parts of each email at send time, from that recipient’s data and your brand. A pilot sample is judged before release, about 1 in 100 recipients is reviewed during the send, and a failed render stays unsent.
LoopsContent is written before sending. The pages we checked describe no per-recipient writing at send time.
AI decisions inside the journey.
AI steps read the run’s context and return structured answers that branches and actions use. Query steps read current data when the step runs, so a newer order can end a follow-up.
LoopsWorkflows are triggered by events. The pages we checked describe no AI step inside a workflow.
Pricing.
At 5,000 contacts both start at $49 a month. Loops Growth includes unlimited sends. The Loops pricing page lists no prices between 5,000 contacts and its custom Enterprise plan.
maxclicks Premium is $49 per workspace per month with 5,000 contact and object records, 50,000 recipient sends and unlimited collaborators. Events and logs do not count as records, and AI work is paid separately from prepaid credits.
Where maxclicks is behind today.
maxclicks sends email. There is no SMS, push or in-app channel.
There is no SSO, 2FA or admin audit log yet.
There is no A/B result reporting or revenue attribution yet.
Native connectors are in development. Data arrives through the REST API or a CSV import.
AI work is billed from prepaid credits, with no included allowance.
Generated conditions and fields are not hand-editable. A reviewer reads the plain-language description and the compiled summary.
Choose Loops if
- You want one simple tool for product updates, newsletters and transactional email.
- You send many emails per contact each month and want unlimited sends.
- Your emails are the same for everyone who gets them.
- You want a free plan that covers your first 1,000 contacts.
Choose maxclicks if
- You want each recipient to get an email written for them, with your exact wording protected.
- Your decisions depend on calculated facts, such as orders in the last 90 days.
- You want to describe a journey and review the workflow an agent built.
- You want branches and delays decided from current data or by AI inside the run.
Questions
Can I use Loops and maxclicks together?
Yes. You can keep transactional email in Loops and run the lifecycle campaigns that need per-recipient writing in maxclicks. Customer records reach maxclicks through its REST API or a CSV import.
Does Loops write a different email for each recipient?
The Loops pages we checked describe content written before sending, by you or by your agent through the API. maxclicks Adaptyle writes the instructed parts of each email for each recipient as it is prepared for delivery.
How does pricing compare?
Both start at $49 a month for 5,000 contacts. Loops Growth includes unlimited sends. maxclicks Premium includes 50,000 recipient sends and bills AI work separately from prepaid credits.
Sources, checked October 20, 2026
Loops is a trademark of its owner. Products change; tell us if something here is out of date.
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