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Feature Launch

Workflows, webhooks, segments and email, in one month

The services that make up the platform landed together: automation, event delivery, audiences, templates, and fields that compute themselves.

Workflows

  • Triggers, delays, branches and actions on a canvas. Runs record every step they entered, which slot they took, and where they stopped.
  • Trigger conditions can query the database, so a workflow can start on something the record does not store.

Webhooks

  • Signed deliveries with a verification secret, filtered per trigger.
  • A circuit breaker counts consecutive failures and pauses an endpoint that keeps refusing, instead of retrying into the void.

Segments

  • Describe an audience in plain words. maxinja writes the condition, explains it back in English, and counts the matches before you save.

Email

  • Templates validate before they send.
  • Delivery, bounce, complaint, open, click and delay events land against the contact.

Attributes

  • Auto-fill: an attribute left empty fills itself when the record arrives, whatever the source.
  • Evaluated attributes: describe a field in words, and maxinja writes the definition behind it. Total spent this year, the company a contact works for, computed fresh on read.