Klaviyo alternative
Looking for a Klaviyo alternative?
Klaviyo is a B2C marketing platform and CRM for ecommerce, with email, SMS, predictive analytics and the Composer AI assistant. maxclicks is built for lifecycle email from any customer data, including SaaS accounts and product events, where an agent builds the journey and each recipient gets an email written for them.
Klaviyo facts come from its own pages, checked October 20, 2026. maxclicks facts come from the product itself.
Book a demoKlaviyo and maxclicks at a glance.
| Topic | Klaviyo | maxclicks |
|---|---|---|
| Built for | B2C ecommerce: email, SMS and a customer platform. | Lifecycle email from customer data, with an agent that builds the campaign. |
| Computed fields | Predicted and historic lifetime value, churn risk, average time between orders and expected next order date, once an account has 500 customers with orders and 180 days of history. | Evaluated attributes: describe a field in plain language and AI writes the logic over related records and event history. |
| AI | Composer drafts campaigns, reviews flows and helps build segments. An AI subject line generator suggests subject lines. | maxinja builds the audience, the email and the workflow from a goal, inside your workspace. |
| Writing the email | Composer’s drafts are a starting point you review before publishing. Its guide describes no per-recipient writing at send time. | Adaptyle writes the instructed parts of each email for each recipient at send time. Authored text and protected blocks stay exactly as written. |
| Pricing | Free up to 250 profiles and 500 emails a month. Paid plans are priced by active profiles. | $49 per workspace per month for 5,000 records and 50,000 sends, with no seat fee. Free includes 100 sends a month. AI work is paid separately from prepaid credits. |
Where Klaviyo is strong.
Where the work needs any of these, Klaviyo may be the better fit today.
Built around orders, products and store integrations, with predictions that need placed-order data.
Predicted lifetime value, churn risk and next order date appear on profiles once your store has enough order history.
SMS sits next to email. maxclicks sends email only.
An assistant that drafts campaigns in your brand voice, diagnoses underperforming flows and helps build segments.
What maxclicks adds.
Four jobs maxclicks does with AI, next to what the Klaviyo pages we checked describe for the same job.
Give maxinja a goal. Review what it builds.
maxinja coordinates specialist agents that build and refine the audience, the email and the workflow inside your workspace. Ask for an unscheduled campaign and an unpublished workflow, then inspect what it saved.
KlaviyoComposer drafts campaigns, diagnoses flows and helps build segments, and its first response is a starting point you review.
Describe a field. AI writes the logic.
An evaluated attribute turns a written requirement, such as orders in the last 90 days, into saved logic over related records and event history. Workflows and emails can read the result.
KlaviyoKlaviyo calculates a fixed set of predictions, such as predicted lifetime value and churn risk, once an account has 500 customers with orders and 180 days of history.
An email written for each recipient.
Adaptyle writes the instructed parts of each email at send time, from that recipient’s data and your brand. A pilot sample is judged before release, about 1 in 100 recipients is reviewed during the send, and a failed render stays unsent.
KlaviyoAI drafts before sending. The Composer guide describes no per-recipient writing at send time.
AI decisions inside the journey.
AI steps read the run’s context and return structured answers that branches and actions use. Query steps read current data when the step runs, so a newer order can end a follow-up.
KlaviyoComposer analyzes and recommends flows. The pages we checked describe no AI step that decides inside a running flow.
Pricing.
Klaviyo Free covers 250 profiles and 500 emails a month, and paid plans are priced by active profiles. Its predictive analytics need an ecommerce integration or placed-order events.
maxclicks Premium is $49 per workspace per month with 5,000 contact and object records, 50,000 recipient sends and unlimited collaborators. Events and logs do not count as records, and AI work is paid separately from prepaid credits.
Where maxclicks is behind today.
maxclicks sends email. There is no SMS, push or in-app channel.
There is no SSO, 2FA or admin audit log yet.
There is no A/B result reporting or revenue attribution yet.
Native connectors are in development. Data arrives through the REST API or a CSV import.
AI work is billed from prepaid credits, with no included allowance.
Generated conditions and fields are not hand-editable. A reviewer reads the plain-language description and the compiled summary.
Choose Klaviyo if
- You run an ecommerce store and want deep store integrations.
- You need SMS beside email.
- You have 500 or more customers with orders and want ready-made predictions.
Choose maxclicks if
- Your customers are SaaS users and accounts, not only shoppers with orders.
- You want fields you define, such as a person’s own project count, rather than a fixed set of predictions.
- You want each recipient to get an email written for them, with your exact wording protected.
- You want an agent to build the audience, email and workflow from a goal.
Questions
Can Klaviyo calculate custom fields?
Klaviyo’s help center describes a fixed set of predictive fields, such as predicted lifetime value and churn risk, available once an account meets its order thresholds. maxclicks evaluated attributes compute the fields you describe from your own records and events.
Does Klaviyo Composer write a different email for each customer?
The Composer guide describes drafts you review before publishing, and no per-recipient writing at send time. maxclicks Adaptyle writes the instructed parts of each email for each recipient as it is prepared for delivery.
Is maxclicks built for ecommerce?
maxclicks works with any customer data, including orders as custom objects. A store that wants deep platform integrations and SMS is usually better served by Klaviyo today.
Sources, checked October 20, 2026
Klaviyo is a trademark of its owner. Products change; tell us if something here is out of date.
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