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Email editors

Four ways to write the right email.

Build visually or work in code. Bring your brand, customer data and Adaptyle into the message.

Explore the four email editors

Halden · A reason to returnArrange a responsive email with sections, images, text and buttons.

Open full capture

Write the email once. Give each reader a reason to act.

Loopwell wants new users to create their first project. The layout and the button stay the same. Adaptyle turns each person’s role and goal into a useful place to start.

SubjectA first step for your next project

Saved product preview for Maya. For your product marketing launch, create a project named “Launch plan.” Then choose the first launch-planning step you want to organize. The button says: Create your first project.

Saved preview: the instruction uses Maya’s role and goal to suggest a first project. Fictional records; no email was sent.

Your brand and data belong in the editor.

Choose the identity behind the email and the records it can use, then preview the result with a real sample before sending.

Start with your brand kit.

Bring your logo, assets, palette, typography and writing guidance. Dynamic Composer inherits the styles you haven’t overridden, and code can reference brand values with Liquid.

Explore brand kits
Halden’s saved brand palette: cream backgrounds, charcoal text and clay-colored buttons and links.Halden’s saved brand palette: cream backgrounds, charcoal text and clay-colored buttons and links.

Write with the full picture.

Use a person’s fields and their related accounts, projects or orders. Pick a record or edit sample JSON to check another case. Preview data never changes the customer’s record.

Explore customer data
Loopwell customer records with project counts and related account names.Loopwell customer records with project counts and related account names.

Exact facts. Personal wording.

Use Liquid for names, account details and links. Use Adaptyle for the passage that needs to be written for each person. Both work in all four editors.

How Adaptyle works

Body HTMLLiquid and an Adaptyle instruction

<p>Hi {{ users.firstName | default: "there" }},</p>

<<<
  Suggest a first project from users.role
  and users.useCase. If context is missing,
  suggest naming one thing to organize.
  Don’t invent features.
:::
  Start with one thing you want to organize.
>>>

<a href="https://loopwell.example/projects/new">
  Create your first project
</a>

Bring your next customer goal.

See what maxinja and Adaptyle can build for your customers.

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