Plan your Segment connection.

Planned Segment connection for customer records and event-driven journeys.

Native connection in development.
We can help you plan the records and events your campaign needs. REST, CSV and webhooks are available today.

Start with the campaign you want to build.

Customer Records

Plan how customer identifiers and attributes should map to your workspace.

Event Triggers

Choose the customer actions that should start a journey.

Consent Mapping

Decide which source owns communication preferences and how they should be applied.

Choose the context your campaign needs.

Choose the customers, related records and actions your message depends on. Agree identifiers and communication preferences before connecting.

How customer data works

Connect with the tools available now.

Your developer can maintain records over REST, start journeys with events and exchange updates through webhooks. Import CSV when you’re starting with an existing list.

Read the integration guide

All connections Segment documentation