Marketing teams

Build lifecycle campaigns around customer progress.

Ask maxinja to build the campaign. Let Adaptyle write each email using customer, account and purchase context.

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Saved product preview

Recommend what fits what they kept.

Use kept shoes, running preferences and a supplied catalog match to explain one accessory.

Purchase history

Kept: Ridge trail shoes
Already owns: Trail socks
Runs: Rocky coastal trails
Catalog match: Ridge-compatible gaiter

Explain how the supplied gaiter fits her shoes and coastal runs. Leave out the socks she owns.

Email for Nadia

Morrow Running

A runner following a rocky coastal trail

A match for your running kit

Hi Nadia,

For your Ridge trail shoes and rocky coastal trails, consider the Ridge-compatible gaiter. It fits the Ridge shoe attachment points and helps keep loose grit out.

Explore your matching gear

See current sizes, availability and product details in the store.

More campaign examples

Help each signup create their first project.

Use their goal and their team’s existing projects to suggest work they can start themselves.

Create a project for launch plan sign-off, separate from Daniel’s launch asset project. Add a next step to get sales and design approval, so ownership and the next milestone are clear as you coordinate the product launch in 10 days.

A transfer that fits the arrival.

A late flight and a large party need different recommendations, even when both guests are staying at the same hotel.

Your Lisbon flight lands at 22:40, after our shared shuttle finishes for the evening. The late-arrival car is the option to explore for the two of you. Arrange the journey to your hotel before you leave, with the details together in your booking.

The customer lookup. The personal email.

See maxinja’s completed comparison and Owen’s saved Adaptyle preview in Morrow Running.

Ask about Nadia and Owen
maxinja reads their records and explains each recommendation.

Native recipient preview for Owen, with the generated reflective-vest paragraph and the unchanged Explore your matching gear button. — Read Owen’s email
Evening runs become a reason to choose the reflective vest.

Recorded customer lookup and separately saved email preview.

Follow up when there is still a reason.

Query what changed, use an AI step for a structured recommendation, then let Adaptyle explain it in the email.

Explore workflows

Otherwise, stop

Query before following up

Read retained purchases, owned gear, running preferences and the accessory match supplied for this customer.

Reuse this context with evaluated attributes

Choose one campaign to build together.

Bring the customer goal. We’ll map the records, review recipient previews and estimate setup and AI costs.

Plan your data connection

People and communication preferences
Related accounts, orders or bookings
The action that starts and stops the campaign

Start with what the customer has done.

Connect people to purchases, accounts and bookings. Use evaluated attributes to answer the business question behind your audience.

Start with the data you have.

Import a starting cohort by CSV. Use the Public API for ongoing record updates and events that start journeys.

See connection options

Set the offer. Review the differences.

Keep offers and links authored. Preview eligible recipients and exclusions before publishing the campaign.

Start with one campaign, with us.

Meet the founder to map your data, review personal emails and estimate setup and AI costs.

Your first campaign: Grow repeat purchases
Data to connect: Customers, retained purchases, owned gear and supplied accessory matches.
Outcome to evaluate: Accessory purchases and order value in your commerce reports.

Book a demo

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