Retail and ecommerce
Give each customer a reason to return.
Build a return campaign from recorded purchases, the customer’s buying rhythm and the offer you approve.
A customer has ordered before, but has not returned.
Start with the customer situation. Give your agent a clear goal and the records it needs.
Find returning customers whose latest order is at least 14 days old. Prepare a personal introduction to our new coffee, grounded in their purchase history. Keep it as a draft.
The work behind that message.
Connect the context.
- Customers and consent
- Orders, refunds and product records
- Products, prices and availability
Compute the useful field.
Order count, time since the latest order and spending over a defined period.
Choose the next step.
Match the audience against current orders, then apply topic membership and sending eligibility.
See the Halden return campaign.
A real demo draft: maxinja’s completed review, the saved audience and a personal email for Marcus. Six customers match before consent and topic checks. Nothing was sent.
Walkthrough steps
Read maxinja’s completed review of a real Halden campaign draft. Inspect the actual audience count, available draft controls and saved Marcus preview. The agent corrected the audience and sender and left the campaign unscheduled. This is a walkthrough of the completed review, not a recording of live campaign creation; no email is sent.
Build the moments around it.
Welcome the first purchase.
Start with an order event and follow up with context from the products purchased.
Check before replenishing.
Wait, look for a newer order and stop the follow-up when the customer has already returned.
Find the right win-back audience.
Describe inactivity against your own customer and order model, then inspect the actual matching records.
Bring us the journey you want to improve.
We’ll map the records, the audience and the message with you, then show the actual product controls.