Meet maxinja, your AI assistant
Brief maxinja to build a campaign, inspect its audience and email, and understand when authoring and runtime AI use your customer data.
On this page
Turn a repeat-purchase idea into a campaign you can inspect. Brief maxinja with the customers to reach, the product facts and the desired action; it can investigate your data, build the audience and email, and save the campaign for review.
For example, a coffee brand wants customers with past orders to try a new roast. A useful request is:
Create an unscheduled broadcast for customers with at least two completed orders and no completed order in the last 60 days. Introduce the supplied roast using their purchase history. Use Adaptyle for the introduction, keep the price and product link fixed, and leave it unscheduled for review.
Supply your actual product facts and link, attach the customer schema and published brand kit, then open the saved campaign. Confirm a returning buyer matches, a recent buyer is excluded and two different customer histories produce suitable email introductions. The first campaign guide walks through this brief.
Where maxinja lives
Open maxinja beside your work. The pane can be resized or expanded to full view, and the conversation stays with you as you navigate around the space. Chats belong to your user account.
Running a workspace exchange requires Write permission, including when asking a question. A Non-paid Admin can open the pane but cannot run an exchange. See teammate roles if you need an editing role.
What maxinja can do
Use maxinja for the deliverable you need:
| Request | Inspect the result |
|---|---|
| Investigate customer data | Review the query explanation, matching records and available evidence before building a campaign. These workspace data tools are read-only. |
| Build a broadcast | Open the audience, sender, email and schedule. It can create a campaign-specific audience condition or use a saved segment. |
| Create or refine a template | Review the saved subject, content, branding and recipient samples. Attach the template for a follow-up edit. |
| Build a workflow | Inspect its trigger, customer identity, steps, branches and email. Keep it unpublished until reviewed. |
| Explain the product | Ask about a feature or task; it uses the built-in product reference. |
During incomplete initial setup, onboarding assistance can also help with schemas, attributes, CSV mapping and extracting a brand kit from a website. An extracted kit is published immediately, so inspect it before using it. Those setup tools are separate from ongoing campaign chat.
Authoring, personalization and workflow AI
These happen at different moments:
- maxinja creates or edits saved work when you brief it.
- Adaptyle generates marked passages using the supplied customer data when a recipient's email is rendered.
- A workflow Query reads workspace facts at that step, such as whether the customer has a newer order.
- A workflow AI step interprets supplied context at runtime and adds a structured answer for later steps.
Use Liquid for an exact name, amount or link. Use Query and compiled conditions for factual decisions. Use AI for interpretation, and Adaptyle for generated wording within an email. See choose the right tool.
Give maxinja context
Choose Current view to attach the page you are working on. Check its chip before sending; navigating to a page is not the same as attaching it to the message.
Type @ or #, or use Add context, to select a schema, segment, template, broadcast, workflow, webhook, form or brand kit. For an individual contact or object, open its record and attach Current view. The picker does not search every individual record. Workflow-step and email-part controls can attach their own selected context.
A useful follow-up names the exact change: “On this draft, shorten the introduction to two sentences. Keep the audience, offer and link. Leave it unscheduled.” To create another campaign, explicitly ask for a separate one.
Files can add missing evidence or creative direction. Use the attachment control, paste or drag a PNG, JPG, PDF or TXT file, up to 100 MB per file, and choose a model that supports the attached content.
Ask maxinja across the app
The same describe, review and refine pattern appears inside features:
| Where | What you configure |
|---|---|
| Segments | A reusable audience condition with a matching-record preview. |
| Evaluated attributes | Saved lookup or calculation logic evaluated when the value is requested. |
| Workflow steps | Conditions, queries, values and timing, with readable explanations and dependencies. |
| Webhook filters | The condition that selects changes for an outbound webhook. |
| Email composer | The maxinja input at the bottom of the right panel follows the selected subject, passage or email context. |
Use these feature controls for reusable logic. The broadcast audience picker selects all contacts of its type or a saved segment; the chat can also configure a custom condition for one campaign. Scheduled evaluated attributes publish event-based measures and are distinct from evaluated attributes. See attributes.
Choose the saved state and inspect it
Say “leave it unscheduled” for a campaign draft or “keep it unpublished” for a workflow draft. maxinja saves changes as it works. When asked to send, schedule or publish, it can take that action without a separate assistant approval stage, subject to product validation and permissions.
A completed assistant response does not establish delivery. Inspect the campaign state, workflow version and execution or email history. If a broadcast encounters a quality hold, review its actual generated emails through Quality review; an editor sample does not approve a held output.
Ongoing chat builds templates, broadcasts and workflows. It can inspect Scheduled evaluated attributes and request a refresh using their saved definition. Define or refine those attributes on the owning schema through Review and Apply. Use feature setup screens for other entities and event collection configuration. A request does not bypass required fields, verified sending domains, consent or other execution requirements.
Manage your sessions
Start a new chat, search or reopen past chats, and rename or star a useful conversation. The first message supplies its automatic title.
Your history lists your own chats in the space and searches their titles. Teammates do not see your private chat history. Saved campaigns and workflows have their own workspace access, so a private conversation can still change work your teammates can open.
While maxinja works, another message steers that active request. Answer an inline question in its own input. Stop interrupts further work; completed edits and actions remain. Retrying an edited message or deleting messages changes the conversation without restoring previous product state. Reopen the saved item before continuing after an interruption.
Choose the model and registered MCP servers in the conversation settings. An active request keeps the selection it started with. Connected tools can act on their services, so select tools appropriate to the task.
Open the gear control, AI settings for this session, to change one chat's Model or MCP selection. A running exchange and its chained work keep the selection they started with; later idle requests use your updated settings. Earlier images and PDFs remain part of the chat, so the model must support them. An incompatible selection is refused rather than silently replaced.
Set workspace defaults
An admin opens Settings → maxinja → General to configure Model and Editor autocomplete. The model seeds new chats and generation actions. Existing sessions keep their own model, and published workflow AI steps and Adaptyle emails use their own saved model and thinking settings.
Automatic autocomplete suggests Liquid continuations in the email editor. Accept the faded text with Tab; each generated suggestion uses credits. Off disables those suggestions for everyone in the space, while chat remains available.
The MCP servers tab manages registered servers. Selecting one in a conversation grants its external tools to that session. Review the server's credentials and available actions with your administrator. Stop and chat deletion do not reverse an action accepted by the connected service.
Use starter suggestions
Selecting a starter fills the message composer. Edit its facts and intended saved state before sending. Opening the pane reads existing suggestions and does not start paid generation.
Generate personalized suggestions (uses credits) requests a new generation. Check saved suggestions reads the saved result without starting another call. An unknown generation outcome needs reconciliation, and unresolved credits remain reserved; repeatedly reopening the pane does not regenerate it.
Understand conversation context
maxinja uses retained messages, uploaded files and references, plus workspace data it reads for the task. Context chips identify the intended item; they do not prohibit investigation of other workspace records. Provide missing product facts rather than expecting the assistant to infer a price or approved link.
Deleting messages removes conversation history without restoring previous product state. Source-record deletion can also remove generated assistant history that read that private data. Submitted human text can remain while generated answers and tool results are removed; removed private exchanges are not replayed to the model.
Check the current saved item after an interruption. If a send, publication or external action has an uncertain outcome, inspect its actual state before repeating it. A completed chat response, a saved draft and a delivered email are separate outcomes. The assistant reference covers every chat control and recovery case.
Understand usage before scaling
AI briefs, revisions and personalized previews use credits. Usage depends on the model, context and work performed; there is no fixed total price for a campaign brief. Recipient personalization and workflow AI add costs when they run. Inspect Settings → Billing → Usage and Personalize → Estimate in the email editor.
Eligible initial onboarding can have separate platform funding while setup is incomplete. That does not make ordinary editor generation or previews free. See credits and auto-reload for prepaid balances and plan rules. No domain-verification credit gift is included.
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